Posted on December 22, 2017
To celebrate 50 years of making Great British radiators, leading manufacturer QRL Radiator Group has announced it will roll out its trusted Barlo brand across its whole product portfolio in Great Britain from January 2018. Visit our new website www.barlo.co.uk.
The move, which comes half a century after Aidan Barlow founded the original Barlo Company in 1967. It marks a deliberate throwback to QRL’s roots – honouring the business’s heritage as a manufacturer of top-quality, British-made panel and design radiators. In fact, Tony Mullins, who took the helm of the Barlo Company in 1989, remains the chairman of QRL Radiator Group today.
As part of Barlo’s return, the company has also committed to building and nurturing a new generation of industry specialists. This not only bolsters the impact and success of Barlo but also strengthens its longstanding reputation for pioneering technical expertise and exceptional customer service.
Lee Kenney, Managing Director – Commercial at QRL Radiator Group, explains: “The last few months have seen some exciting changes at QRL. We’re immensely proud that we’re now in a position to reveal all to our valued customers. We know from listening to you that Barlo is the name you trust in radiators. Bringing the brand back to coincide with its 50th anniversary felt like a natural next step for the company as it enters a new chapter.
“Our customers – and the desire to exceed their expectations – remain at the heart of everything we do. Our dedication to investing in the very best people, products and processes is stronger than ever. This ethos has prompted a strategic reorganisation of our dedicated sales teams for both merchants and the trade. We’ve also put a new product strategy team in place to support them. These new-look, strengthened teams are made up of some of the most skilled, knowledgeable and passionate people in the industry. I am fully confident in their collective ability to drive the Barlo roll-out forward and make it a resounding success.”
Heading up the restructured trade sales team is Dave Thornback, an experienced sales professional and former Barlo Company employee, He is now returning to the business as Sales Director – Trade. Also rejoining the company is Jamie Warren, who will be leading business development projects in his role as Business Development Director. The new product strategy team will be led by Mike Patching as Product Strategy Manager and David Relihan will spearhead the commercial function as Commercial Director for Great Britain. Dermot MacNeill, who has been with the business since its Barlo days, will be working to further strengthen Barlo’s position as a leading Great British manufacturer of panel radiators in his capacity as Sales Director – Barlo Panel.
David Relihan comments: “Our business values are the same as they always have been: Great British radiators, manufactured at Europe’s most technologically advanced manufacturing plant in Newport, Wales, using British steel sourced locally. The Barlo brand is synonymous with all this. Unparalleled quality, state-of-the-art technological capabilities, and independently certified, industry-leading heat outputs are at its heart. In other words, going back to Barlo means going back to our roots – and reinforcing everything we stand for as a company. I am honoured to be playing such a key part in the business’s future success and growth as Commercial Director for Great Britain.”
QRL Radiator Group will remain the company’s official umbrella name. Customers will start to see the Barlo branding roll out through merchants and retailers from January 2018 onwards. This will be a gradual process, ensuring a smooth transition for all involved.
To celebrate 50 years of making Great British radiators, leading manufacturer QRL Radiator Group has announced it will roll out its trusted Barlo brand across its whole product portfolio in Great Britain
As part of its ongoing global expansion plan, leading UK manufacturer QRL Radiator Group has welcomed the addition of Leonardo Maschietto as its new international sales director. Leonardo will oversee
Here at QRL Radiator Group, we’re starting 2017 on a high with news that our complete low surface temperature (LST) radiator package has been shortlisted in the “Commercial HVAC Product
As our signature product, the Round Top is engineered with superior quality and performance in mind. Featuring unique third-generation technology (developed by our very own QRL experts), it is the most efficient panel radiator on the market – offering high heat outputs at low costs.
Boasting the same outstanding third-generation technology and unrivalled performance as the Round Top, the Compact lives up to its name – with pre-fitted grilles and side panels for a more traditional, compact radiator look.
Our Low Surface Temperature (LST) radiator casing fits seamlessly over radiators, making them safe to touch while still allowing heat to circulate effectively around the room. Fully compliant with NHS Safe Surface Temperature Regulations, it is ideal for use in a range of buildings frequented by children, elderly people and vulnerable adults – from ordinary homes right through to hospitals and other healthcare facilities.
This website is for UK & Ireland customers (including Northern Ireland). If you’re outside of these regions, please visit our other site: